In a move that directly counters the approach of closed-loop social platforms like TikTok, Snapchat is partnering with Linktree to open up their ecosystem, enabling public profiles to add bio-links. This new integration is a radical shift from Snapchat’s previous stance, which only allowed links for brands and Snap Stars – their verified high-following creators.
This integration is an exciting development, giving Snapchat users a taste of Linktree Pro for three months, free of charge. The Pro version is feature-rich, offering customisation capabilities, analytics, and other perks to enhance user experience and engagement.
The timing of this move is particularly interesting, considering Meta’s recent announcement allowing up to five links in Instagram bios – a strategy aiming to make users less reliant on platforms like Linktree.
Despite facing some turbulence in recent times, with a drop in revenue and the impact of Apple’s privacy changes, Snapchat seems to be resilient in its commitment to support creators. They have revised their creator payout program, introduced new ad revenue opportunities, and launched the “Collab Studio” to connect brands with Snap Stars.
Although Snapchat might be going through significant changes, this latest move suggests the company is keen to refocus on its community and revenue growth, as well as augmented reality.
As brands and marketers, we’re eager to see how this integration with Linktree will influence Snapchat’s positioning in the social media landscape, particularly amongst Gen Z users. Could this be a catalyst for more open, interconnected social platforms?
If you’re looking to tap into these changes and formulating a new marketing strategy that embraces these latest developments, feel free to get in touch with us at GEN Z MEDIA.