When it comes to leveraging the power of social media for connecting with Gen Z, the game is constantly changing. With a slew of platforms at their disposal, Snapchat is making moves to level the playing field. Enter: Linktree.
In an unexpected yet intriguing move, social media giant TikTok is extending its tendrils into the Out-of-Home (OOH) advertising realm. This transition comes as part of a unique collaboration with Redbox, a well-known DVD rental service.
In a world that’s rapidly getting TikTokified, hold on to your popcorn – we’re seeing an unexpected mash-up as Netflix and Spotify join the short-form content revolution!