Blurring the Line Between Sales and Marketing: The Rise of TikTok Shop and the Dawn of a New Social Commerce Era
TikTok Shop, having gained significant traction in the UK, is now preparing to launch in the USA. This move is set to revolutionize the way businesses interact with consumers. One standout success story from TikTok Shop UK is Nature Spell, which sold over £6m of its Rosemary Hair Oil. With the imminent launch in the USA, the future of social commerce looks bright.